THE WORLD'S BIGGEST POINTS EXCHANGE EXPO
Client: Virgin Australia’s Velocity Media: TV / Film / Online / OOH / Social
When we found out that lots of people were wasting points for flights on things like toasters and nose hair trimmers we did what anyone would do, held an expo. The World’s Biggest and Only Ever Online Points Exchange Expo was a month-long internet sensation. Millions attended (virtually) and billions of points were exchanged for flights. One guy even turned up to the shoot location weeks later, but there was some other expo happening at the time called sexpo or something.