LIFE (AT HOME) BY IKEA
Client: IKEA Media: Social/Radio/Online
During the world’s strictest lockdown, which lasted over 100 days in Melbourne, we added an extra assembly instruction to IKEA’s most popular products. Products almost all Australians have in the home, or could invest in to help with ‘normal life’. Each illustrated instruction helped people find a clever alternative for everything from cancelled holidays to haircuts, workouts, live sport and entertaining the kids who couldn’t go to school. Released in context to what was happening in the world, we provided a solution to everything life at home threw at us (yes, even Trump).
