SLOWAYS
Client: NRMA Media: TV/Online/Direct/OOH
For caravanners, slow is a way of life. It’s about getting back to basics, back to nature and reconnecting with what’s important. So rather than just protect caravans, NRMA insurance protected the very way of life that surrounds them. Sloways is a 1400km network of road signs designed to redirect caravaners through 30 regional Australian towns that highways had left behind. Helping caravaners slow down, drive safer and boost rural economies impacted by bushfires, drought and floods.
