THE #EARNBASSADORS
Client: Virgin Australia’s Velocity Media: Intergrated
Most people think frequent flyer points are only worth it for rich people who fly a lot. That’s not true. We found a bunch of regular people who were playing the system and making a killing. So, we converted Velocity’s marketing budget into points and paid points-savvy people in them for sharing their tips and tricks. It didn’t matter if they only had a handful of followers, if their content was creative, authentic and educational, they got paid.
