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Samsung - Microcodes

MICROCODES

Client: Samsung Media: Online / Film / OOH / Social / PR

With 100x Space Zoom, Samsung’s Galaxy S20 Ultra has the best camera in smartphone history. Rather than just launch it with ads people could ignore, we hid microscopic codes in every global asset we could get our hands on. Find a code, win a phone. With free phones up for grabs people didn’t just watch our ads, they analysed every last pixel. Resulting in the biggest, smallest phone launch in Samsung’s history.

Case Study.

Launch Film.

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Spikes Asia

Gold - Media: Durable Consumer Goods

Silver - Direct: Launch/ Relaunch

Silver - Competitions & Promotional Games

Shortlist - Integrated

shortlist - use of outdoor

Shortlist - Use of Integrated Media

Clios

Silver - Digital/Mobile

Silver - Direct

Bronze - Direct

Bronze - Experience/Activation

Caples

Silver - Mobile

Bronze - Ambient / Guerilla / Outdoor

Bronze - Integrated

Bronze - pR

Bronze - Digital B to C

Bronze - traditional media

D&AD

Wood Pencil - Direct

Wood Pencil - Media

One Show

Bronze - Social Media: Active Engagement

AWARD Awards

Bronze - Direct

Bronze - direct integrated campaign 

Bronze - experimental - guerrilla 

Bronze - Integrated campaign 

Bronze - PR & Promo Product launch

Bronze - media - use of digital 

Bronze - media - Integrated media