VIS - THE ROAD SAFETY COLLECTION
Client: Southern Cross Pet Insurance Media: TV/Online/Direct/OOH
After launching the new brand mission to help pets live their best lives for longer, our first fight was pet road safety. Millions of pets are injured around roads every year, so our solution had to be smart, fresh, groundbreaking. The big idea: Pets needed to be seen. With the help of celebrity fashion designer, Matthew Adams Dolan, we dropped a pet couture collection that transforms from high fashion in daylight to hi vis in car headlights.
