MAKING THE LIST
Client: LEGO Media: Online
LEGO wasn't at the top of children’s Christmas lists anymore. It had been replaced by trendy toys like drones, iPads and games consoles. So, with the help of a LEGO master builder (yes they’re real) and some clever media placements, we hacked parent’s gift-searching to prove that with a little imagination LEGO can be any toy their kids ask for.
