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Velocity - The Billion Point Giveaway

THE BILLION POINT (THAT WAS SUPPOSED TO BE THE MILLION POINT) GIVEAWAY

Client: Virgin Australia’s Velocity Media: TV / Film / Online / OOH / Social 

When airlines around the world we’re making headlines for stupid things like dragging paying passengers off flights and killing giant bunnies, we had to prove that Virgin’s frequent flyer program, Velocity, was the best place for people to transfer all of their points. So, we made a mistake that hit the headlines too. But instead of hiding from it, we owned up to it and let everyone reap the rewards.

 
 
 
 
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Spikes Asia 2018

Grand Prix - Creative Effectiveness

Cannes

Bronze Lion

AWARD 2017

Gold - Direct Marketing: Best Use Of A Loyalty Or Rewards Program

Gold - Digital: Online Promotion, Campaign

Silver - Digital: Social Media – Best use of social media

Silver - Digital: Social Media – Best Integrated Social Campaign

Silver - Digital: Social Media – Online Film Campaign

Silver - Direct Marketing: Digital Direct Response

Bronze - Direct Marketing: Direct Response Advertising, Campaign

Bronze - Direct Marketing: Integrated Solutions

Bronze - Direct Marketing: Electronic Direct Mail

Bronze - Integrated Campaign

Spikes Asia 2017

Gold in Digital

Silver in Direct. Acquisitions

Silver in Direct. Retention

Silver in Media. Branded Content for Digital/Social

Silver in Promo. Use of Social

Adfest

Silver - Integrated 

Bronze - promo

Caples

Gold - Integrated

Silver - Branded Content

Silver - Digital B2C

Silver - Radical New Strategy

ADC

Silver - Craft in Online / Mobile / Content Strategy – campaign

Bronze - Integrated / Integrated – Campaign

New York Festivals

Third prize award – Mixed Media - Products & Services

Third prize award – Best use of media - branded entertainment  

Finalist – Best use of media - film  

Epica 

Bronze in Promo + Activation

Contagious

Top 20 Most Contagious ads of the year