SLEEP SHIP
Client: IKEA Media: PR / Online / TV
After launching ‘Life by IKEA’, the brand platform created to solve Australia’s life problems, our first challenge was to help Aussies sleep. Labeled “the least exciting TV channel Australia has ever seen”, Sleep Ship followed thousands of sleep solutions on a 336-hour Slow TV journey from Sweden to Australia. While listening to the ocean’s rhythmic caress, IKEA sleep experts tackled sleep issues live and helped people nod off by reading the names of the new IKEA range.
